The beer is brewed in three breweries in the Czech Republic – in the Pilsen brewers, the Radegast brewery and the Velké Popovice brewery.The major brands in the Czech Republic include Pilsner Urquell, Gambrinus, Radegast, Velkopopovický Kozel and the non-alcoholic brand Radegast Birell. s., is a major beer producer in the region and the largest exporter of Czech beer. With total sales of over 10.9 million hectolitres in the calendar year 2007 and exports to more than 55 countries around the world, Plzensky Prazdroj, a.The entire campaign will run until the end of August. Besides the TV spot, billboards, printed media ads and Internet banners will also be used. at CT1 and then will be aired at all domestic TV stations (Czech Television, Nova and Prima). You can find detailed rules for the competition at The Olympic campaign also contains the above-mentioned TV spot, which will be aired on the Czech TV for the first time on 7 July at 8 p.m. A unique once-in-a-lifetime experience is awaiting the winners – thanks to accommodation in the Czech Olympic house they will be right in the centre of the action and will be able to experience the true Olympic atmosphere! The great prize also includes transportation, accommodation, tickets for events and other trips. After sending in the codes from five bottle caps, consumers can participate in a trivia contest and win one of the 10 trips to the Olympic Games or one of the 13,000 prizes from the Pilsner Urquell Olympic attire collection. If you want to see the Olympic Games in China in person, you will need to participate in the Pilsner Urquell consumer competition, which is just starting and will be going on until 3 August.

The winners will see the Olympic Games – the competition is starting just now!

I hope viewers who used to like Emil will like it too,” adds Dana Zatopkova. But I am very happy with the result and personally I like the ad very much. “I have to admit that at the beginning I was worried that it may not come out well. We are very happy that his wife, Dana Zatopkova, also cooperated with us,” says Karel Kraus, Pilsner Urquell Brand Manager. The most obvious protagonist of these values was the phenomenal runner Emil Zatopek, who is the central character of the TV spot. Our Olympic campaign is in keeping with our motto – “The true riches are hidden inside” – we want to support the most important thing in the Olympic Game – the set of true values and fair play.

For seven years already we have been supporting our athletes in their training and helping them to represent the Czech Republic all around the world, just like our brand. “We openly profess Olympic values and Olympic ideals.

Pilsner urquel game